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The age group accounts for the highest bump in fragrance usage per recent Circana data.
September 24, 2023
By: Lianna Albrizio
Associate Editor
Fragrance usage in the US is up slightly this year compared to 2022. The age group leading the boom? Gen Z consumers. In fact, Gen Z’s usage has expanded significantly, up five percentage points to 83%, according to findings from Circana’s Fragrance Consumer Report 2023. Compared to total fragrance wearers, Gen Z over-indexes when it comes to myriad factors. For one, consumers aged 13 through 26 rank highest when it comes to heavy usage, or wearing fragrance at least three t...
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